At age four, Tara’s kindergarten teacher predicted she would grow up to be the Prime Minister of New Zealand, or the devil itself. After casting a career in politics aside, and realising red wasn’t her colour, she found her calling in advertising.
Starting at Whybin\TBWA Auckland, Tara was listed in Campaign Magazine’s Top 50 emerging talent. She and her creative partner gained international attention by floating shares in their creative future, successfully crowd funding themselves to Cannes.
At Saatchi & Saatchi, Tara created a children’s book for OPSM that tested the eyesight of children, which in 2016 was named by the WARC 100 as the most effective marketing campaign in the world.
Now at Google, Tara’s remit is to come up with creative uses of Google’s products and platforms. Her work has included creating real-time marketing platforms that reunite lost dogs with their owners, building immersive story time platforms, creating tools that use machine learning to help revitalise indigenous language, and creating LIVE AR space experiences in living rooms. She also co-founded the diversity initiative RARE supported by Google and D&AD.